Hi, I'm Helo

I don't have a niche.
I have seasons.

Some seasons my husband and I are sailing the Caribbean. Some we're RVing. Some we're traveling through Europe. Lately it's paint swatches and contractors who are "coming Tuesday." Through all of it I'm doing my makeup in tiny spaces and laughing at myself, usually in whatever language comes out first.

Heloisa on the Grand Canal in Venice
Our catamaran at anchor
Home on the water
Jumping on the trampoline net
Sailing
Vespa in the Utah desert
Road trips
Our Airstream in the mountains
RV season
Crater Lake
National parks
London
London
Athens
Athens
Heloisa in Bordeaux

A little about me

I grew up in Brazil, moved to the US as a teenager, and somewhere along the way picked up English, Spanish and Italian. America is a melting pot, after all, so thank you to the friends who taught me their languages along the way (college helped me polish them). Now I split my time between Miami and Puerto Rico.

I've spent most of my career in front of a camera, and sometimes on a stage. I've worked in TV (HBO Brazil, Univision, NBC Telemundo, TV Azteca and América TeVé), acted in the movie Open My Eyes and in several plays, was crowned Miss Brazil USA and Miss Hawaiian Tropic, studied acting at The Lee Strasberg Theatre & Film Institute, and earned a Bachelor's in Business Administration, which comes in handy more often than I expected. These days I make content for brands, and for myself, too.

  • 💄 Blush lover, glowy-skin chaser, never skips SPF
  • ⛵ Learning something new every time we sail
  • 🚐 RV road trips with too many snacks
  • ✈️ Seasonal trips through Europe and the Caribbean
  • 🔨 Renovating our home, one mistake at a time
  • 🎹 I play piano (thanks, Mom, for not letting me quit)
  • 😂 Jokes for the women who do it all

"Why do you need a job? Just stay home and stay in your feminine energy."

Apparently a lot of us have heard that one. That little video got shared over 111,000 times, and it's what I love making most: real life, a bit of lip gloss, and a lot of honesty.

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